RSSAll Entries Tagged With: "viral"

It's time to rethink the 80:20 split of production versus media

It’s time to rethink the 80:20 split of production versus media

Tej Desai is managing director at wIDEAwake and Boot Polissh Films Advertising’s 80:20 rule has changed. Over the last few years, I have had the benefit of sitting in several meetings with varied teams across brands and categories, more or less debating the same thing. “Why do we spend so much on production? Can’t we get it […]

Make a video go viral? Make it relevant first

Make a video go viral? Make it relevant first

What sounds like a simple request is all but impossible unless you ask some tough questions and stick to a strict relevance strategy, writes Jamal al-Mawed A brand once handed me a short product video and said: “We need you to make this go viral on social media.” That sentence is a fantastic one-liner when […]

Apple – Have you got the Touch

Apple – Have you got the Touch

Lowe Mena has created this online and mobile viral campaign as part of an intiative to help sell Apple’s iPod Touch during the Fifa World Cup. Shot around Dubai during the run-up to the competition, it is called ‘Have you got the Touch’. Project Have you got the Touch Creative agency Lowe Mena Exposure Online, […]