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Netflix eyes Middle East Market with localised and Arabic content

Netflix eyes Middle East Market with localised and Arabic content

By Triska Hamid Netflix, the online streaming service, is looking to produce an Arabic TV series, according to the company’s chief executive, Reed Hastings. Speaking to Campaign at the company’s headquarters in Los Gatos, California, Hastings described the Middle East as a “great market” for Netflix as “there is strong interest in internet video of […]

BBDO unveils crowdsourcing platform for video content

BBDO unveils crowdsourcing platform for video content

BBDO has created a global crowdsourcing platform to enable its clients to commission online video content, with Mars as its launch partner. Flare Studio is an extension of BBDO’s content division Flare. The platform will offer marketers three levels of increasingly sophisticated service: Open Studio, Studio Plus and Studio Pro. The Mofilm-style offering launches in […]

Make a video go viral? Make it relevant first

Make a video go viral? Make it relevant first

What sounds like a simple request is all but impossible unless you ask some tough questions and stick to a strict relevance strategy, writes Jamal al-Mawed A brand once handed me a short product video and said: “We need you to make this go viral on social media.” That sentence is a fantastic one-liner when […]

Dubai Lynx 2015: “Your audience now has an audience”

Dubai Lynx 2015: “Your audience now has an audience”

AOL’s David Shing had this to say on the future of video: “The future is video.”

Digital Essays 2014: Keeping pace with the attention race

Digital Essays 2014: Keeping pace with the attention race

Jill Saydam explores how innovative content is critical to grabbing the attention of the evolving digital generation. What is holding your attention? As I write this article I find myself distracted. Suddenly it’s incredibly important that I look at Kim Kardashian memes, review a map of the world’s deadliest diseases and watch a cute video […]