RSSAll Entries Tagged With: "video"

How to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track

How to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track

By Chris Capstick, publisher, Motivate Connect With increasing numbers of clients and agencies reporting that 2018 is the year they will really ramp up their investment in content marketing, it is an exciting time to be at the forefront of regional content creation in social, digital and video. The opportunity is enticing – brands can […]

Six Trends: Mintrics CEO Tarek Nasr on the future of video

Six Trends: Mintrics CEO Tarek Nasr on the future of video

By Tarek Nasr, CEO of Mintrics Consumers of digital content have redefined the way publishers create, monetise and distribute their video content. The media space is in the middle of a complete shift that will ultimately and completely change viewing habits, mediums and power structures in the content publishing industry. To keep up with the […]

Twitter COO Anthony Noto: "The role of a platform is to give a microphone to the world"

Twitter COO Anthony Noto: “The role of a platform is to give a microphone to the world”

Campaign caught up with Twitter’s global chief operating officer Anthony Noto, who talked about the microblogging platform’s relationship with the Middle East. He says Twitter is relatively geography-agnostic, explaining: “The incremental invetment for us to be in a marketplace for us to put a resource behind it, is not that significant.” However, certain technological developments will […]

Campaign Cannes Diaries 2017: Kevin Allocca

Campaign Cannes Diaries 2017: Kevin Allocca

Kevin Allocca, YouTube head of culture and trends at Google, talks about how YouTube has helped shape popular culture. And he has some advice for brands who want their agencies to produce a video that will go viral.

Campaign Cannes Diaries 2017: Laura Jordan Bamback

Campaign Cannes Diaries 2017: Laura Jordan Bamback

Laura Jordan Bambach, chief creative officer of Mr. President, talks about brand purpose and how it works with agency culture.

Campaign Cannes Diaries 2017: Saatchi & Saatchi's Young Lions

Campaign Cannes Diaries 2017: Saatchi & Saatchi’s Young Lions

Sarah Guessoum and Anika Marya, art directors from Saatchi & Saatchi Dubai, who won their first visit to Cannes with at the Young Lions print competition, share their experiences of the festival.

Campaign Cannes Diaries 2017: Cheil Worldwide's Wain Choi

Campaign Cannes Diaries 2017: Cheil Worldwide’s Wain Choi

Wain Choi, senior vice-president and chief creative officer at Cheil Worldwide, talks about the themes he’s seen at Cannes, and what that means for the creative marketing industry.

Campaign Cannes Diaries 2017: Patrick Collister

Campaign Cannes Diaries 2017: Patrick Collister

Patrick Collister author of the Directory Big Won rankings, talks about his first impressions of Cannes this year and how to read awards shows.

Maxus merger 'on hold' in Middle East, says MEC COO

Maxus merger ‘on hold’ in Middle East, says MEC COO

MEC and Maxus may remain separate brands in the MENA region, says Alistair Aird, global chief operating officer of MEC. Despite the June 1 announcement that WPP’s two Group M media shops were to combine, Aird says that “our plans are on hold in the Middle East,” where WPP has majority ownership of MEC but […]

Cannes Diaries 2017: Publicis Worldwide's Bruno Bertelli

Cannes Diaries 2017: Publicis Worldwide’s Bruno Bertelli

Check out what Publicis Worldwide chief creative officer Bruno Bertelli saw as he judged the outdoor category at Cannes this year.