Independant video platform Dailymotion announced a partnership with UAE-based newspaper Gulf News. The player deal partnership is aimed at enhancing the video content experience for Gulf News readers. Gulf News will offer and monetise its content catalog on the dailymotion.com platform and will continue to integrate the Dailymotion Player on its various media sites.
As part of the partnership, Gulf News will integrate the Dailymotion Player on all its web and mobile platforms, allowing for distribution of its editorial video content. This integration will also allow Dailymotion Advertising, Dailymotion’s video marketing platform, to reach and engage a wider audience focused on premium content, while enabling Dailymotion to optimize and support Gulf News in monetizing its content.
“We believe that our partnership with Dailymotion will help us improve our reader’s experience, which is always our core motivation,” said Assia Louardi, Digital Revenue & Strategy Manager, Gulf News.
“We are honored to partner with Gulf News and bring our premium video content to its readers. Our platform offers an unmatched user experience, and we are confident that Gulf News readers will enjoy it,” said Rémi Leclancher, VP Content EMEA at Dailymotion.