McDonald’s UAE created Little Seeds of Hope initiative in partnership with Emirates Environmental Group and Del Monte Foods.
During the campaign, every Happy Meal will include a sachet of lettuce seeds. This unique addition aims to encourage families to plant the seeds provided. The lettuce seeds offered are from Del Monte Foods, McDonald’s UAE’sfruits and vegetables supplier.
Customers will also receive a leaflet with every lettuce seed sachet that includes exciting activities. The initiative offers an ideal activity to bring families together to learn about planting and teaches children the values of patience and care.
McDonald’s UAE has a longstanding partnership with Emirates Environmental Group built around environmental preservation in the UAE. Previous work saw McDonald’s UAE ‘Planting for a Greener Future’ through a special educational-urban-afforestation program, seeding 350 trees across governmental schools around nation and turned 7000 sq ft of barren land into beautiful green lawns. Through this initiative and multiple others, McDonald’s UAE and Emirates Environmental Group work hand in hand to be responsible corporate citizens.
Agency: FP7 Mccann