All Entries Tagged With: "Starcom"
Leo Burnett, Starcom and OMD shine at MENA Cristals
Leo Burnett was the runaway winner at this year’s MENA Cristal Festival, grabbing both the agency and network of the year titles as well as the majority of grands prix. The Beirut office was named agency of the year on the back of its ‘Fake it all’ work for the Brand Protection Group and its [...]
Starcom lands media brief for Tiffany & Co
Starcom has landed the media account for Tiffany & Co, one of the world’s most famous jewellery firms. The brief covers the Middle East and North Africa, with the account covering all media buying and planning for offline, online, social media and content. It is the first time that Tiffany & Co has independently approached [...]
Only strong competition will keep us creative
Rayan Karaky is general manager, digital, at VivaKi “A few weeks back, on the back cover of the print edition of Campaign, a little war of words emerged between two giants in the media industry. I read over multiple social networks and blogs, comments in favour and others against. Hate it or love it, this [...]
The great threat to Arab culture
Tarek Daouk is executive vice president, Starcom Mediavest Group – MENA The scarcity of Arabic content on the internet is the most significant threat to Arab identity since the Ottoman Empire “To date, there have been three significant events in history that have posed a significant threat to Arab culture: the Mongols’ burning of ‘Dar [...]
Starcom and OMD bag adidas projects
The recent problems that have plagued Carat have had a knock-on effect on the media agency’s workload, with some of its global business being put out to pitch. The adidas group, which has a global contract with Carat, has taken the decision to work with other media agencies on a project basis, with both Starcom [...]
Starcom retains Saudi Telecom media account
Starcom has retained Saudi Telecom’s media planning and buying account following a review of the marketing business of the region’s most important pan-Arab advertiser. Saudi Telecom (STC) called a review of its media and creative advertising accounts earlier this year, with a decision yet to be made regarding the advertising side of the business. JWT [...]
