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Publicis Media wins global DTCM account

Publicis Media wins global DTCM account

Following an extensive selection process involving multiple global agencies, Starcom MENA has been appointed as the global media agency of The Department of Tourism and Commerce Marketing (DTCM) in more than 30 markets. The Publicis Media Group agency will manage the full scope of media services of DTCM across the globe. The media communications duties span […]

Tarek Daouk joins Dentsu Aegis network as CEO, from Starcom

Tarek Daouk joins Dentsu Aegis network as CEO, from Starcom

Dentsu Aegis Network has announced the executive appointment of Tarek Daouk as CEO of Middle East and North Africa, a move that will continue to drive forward the organisation’s ambition to become a 100 percent digital economy business by 2020. In his new role, Daouk will take responsibility for accelerating Dentsu Aegis’ growth in MENA […]

Publicis Media’s Starcom wins Etisalat Misr Account

Publicis Media’s Starcom wins Etisalat Misr Account

  Following an extensive pitch process with a heavy focus on both planning and buying capabilities that was carried out over the duration of a year, Starcom Egypt has been appointed to handle the prestigious account of Etisalat Misr. The pitch involved Starcom and 4 of Egypt’s top agencies. The incumbent agency represented Etisalat Misr […]

Top 10 (and a bit) movers and shakers in 2017

Top 10 (and a bit) movers and shakers in 2017

1. The surprising news began leaking out in December that Impact BBDO’s multi-award-winning executive creative director Fadi Yaish was to leave Impact BBDO. He has not yet said where he will be going, and it is unknown whether he will be directly replaced. Memac Ogilvy’s chief creative officer Paul Shearer is moving to Impact BBDO as […]

Publicis team wins McDonald’s GCC

Publicis team wins McDonald’s GCC

A Publicis Groupe partnership of media agency Starcom and creative shop Leo Burnett has won McDonald’s creative and media account in the GCC. The media account had been held by OMD since it won it from Interpublic’s UM in 2012. OMD had defended the account, along with its Omnicom stablemate TBWA/Raad, although Campaign understands that […]

UM wins STC media account

UM wins STC media account

Media agency UM Mena has won media duties for Saudi Telecom Company, the region’s biggest advertiser. It took the account from Publicis Media’s Starcom, which had held it since 2002. From January to November last year, STC’s recorded spend was $208m on pan-Arab channels and $42m in Saudi Arabia, according to Ipsos figures published in the […]

El Hajj becomes Publicis Media CIO, as Starcom wins DCTCM

El Hajj becomes Publicis Media CIO, as Starcom wins DCTCM

Amer El Hajj has been promoted to chief investment officer at Publicis Media from his previous role of executive vice-president of group trading & commercial managing director. The announcement comes as Publicis Media’s Starcom Middle East has been appointed to handle Dubai Corporation for Tourism & Commerce Marketing (DCTCM), following a competitive tendering process. El […]

Top 10 Pitches 2016

Top 10 Pitches 2016

1 Nissan Mindshare MENA in March lost its multi-million-dollar media planning and buying account with Nissan after OMD UAE won a competitive pitch. The Omnicom Media Group-owned agency took back the media planning and buying account it lost to its WPP rival in 2009. The account gives OMD control over content marketing and performance marketing for both […]

Etihad Airways Partner airlines choose Starcom for global media

Etihad Airways Partner airlines choose Starcom for global media

By Emily Tan Publicis Groupe-owned Starcom has won the global media planning and buying account for Etihad Airways and its three largest partner airlines Alitalia, Air Berlin and Jet Airways. Several agency networks had been invited to pitch for the consolidated account in April, including Etihad Airways’ incumbent agency MediaCom. Incumbents for the other airlines […]

Dubai Lynx 2015: Media has 65 shortlists, FP7 and Leo Burnett lead race with 12 each

Dubai Lynx 2015: Media has 65 shortlists, FP7 and Leo Burnett lead race with 12 each

Among media agencies, Starcom MediaVest Group Dubai has five shortlists.