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El Hajj becomes Publicis Media CIO, as Starcom wins DCTCM

El Hajj becomes Publicis Media CIO, as Starcom wins DCTCM

Amer El Hajj has been promoted to chief investment officer at Publicis Media from his previous role of executive vice-president of group trading & commercial managing director. The announcement comes as Publicis Media’s Starcom Middle East has been appointed to handle Dubai Corporation for Tourism & Commerce Marketing (DCTCM), following a competitive tendering process. El […]

Top 10 Pitches 2016

Top 10 Pitches 2016

1 Nissan Mindshare MENA in March lost its multi-million-dollar media planning and buying account with Nissan after OMD UAE won a competitive pitch. The Omnicom Media Group-owned agency took back the media planning and buying account it lost to its WPP rival in 2009. The account gives OMD control over content marketing and performance marketing for both […]

Etihad Airways Partner airlines choose Starcom for global media

Etihad Airways Partner airlines choose Starcom for global media

By Emily Tan Publicis Groupe-owned Starcom has won the global media planning and buying account for Etihad Airways and its three largest partner airlines Alitalia, Air Berlin and Jet Airways. Several agency networks had been invited to pitch for the consolidated account in April, including Etihad Airways’ incumbent agency MediaCom. Incumbents for the other airlines […]

Dubai Lynx 2015: Media has 65 shortlists, FP7 and Leo Burnett lead race with 12 each

Dubai Lynx 2015: Media has 65 shortlists, FP7 and Leo Burnett lead race with 12 each

Among media agencies, Starcom MediaVest Group Dubai has five shortlists.

Gunn Report for Media 2014: UAE ranks 7th

Gunn Report for Media 2014: UAE ranks 7th

OMD is top media network, driven by MENA, Singapore, Colombia and UK; Starcom comes second, powered by USA, supported by UAE, Egypt, Poland and Netherlands. UAE has been ranked seventh globally among most awarded agencies for media in 2014, according to the Gunn Report for Media. Entries from the country accounted for 167 points, behind […]

Starcom promotes three DGMs in KSA

Edmond Bouez, Khaled Abou Sleiman and Ziad Sukkariah take over as GMs of Starcom Jeddah, MediaVest Riyadh and Starcom Riyadh respectively. Starcom MediaVest Group KSA has announced three promotions at its offices in the Kingdom of Saudi Arabia. Edmond Bouez has been promoted as general manager of Starcom Jeddah, Khaled Abou Sleiman as general manager of MediaVest Riyadh, and […]

Starcom MediaVest appoints Sue Frogley global commercial director

Starcom MediaVest appoints Sue Frogley global commercial director

She moves from Dentsu Aegis Media, and will report to Laura Desmond, global CEO, SMG, in the newly created role. Starcom MediaVest Group (SMG) has announced the appointment of Sue Frogley to a newly created role of global commercial director. She  joins SMG from Dentsu Aegis Media, where she was president of commercial operations. Based in London, she will report to Laura Desmond, global […]

MediaCom wins GSK's regional social and SEO brief

MediaCom wins GSK’s regional social and SEO brief

MediaCom has won the social and SEO account for GSK across the region following a competitive pitch. The Dubai-headquartered agency was awarded the business for brands such as Panadol, Horlicks and Pronamel, with the brief covering the GCC, Levant and Egypt. The incumbent Starcom, along with MediaCom, were the only two agencies participating in the […]

Havas Media wins Emirates' global media account

Havas Media wins Emirates’ global media account

Havas Media has won Emirates’ global media planning and buying account following a hotly contested review. The decision means the account, which is believed to be worth an estimated $150 million, is no longer with Starcom MediaVest Group (SMG), which had held the business since 2008. Boutros Boutros, divisional senior vice-president corporate communications, marketing and […]

Agency heads sign and ratify IAA pitch code

Agency heads sign and ratify IAA pitch code

Senior figures from the advertising and marketing industry have pledged their support for the IAA’s first voluntary code of best practice. The UAE chapter’s Best Practice in the Pitch Process, which was first unveiled in June last year, is the region’s first ever guideline devised to improve the pitching process for both agencies and clients. […]