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MediaCom wins GSK's regional social and SEO brief

MediaCom wins GSK’s regional social and SEO brief

MediaCom has won the social and SEO account for GSK across the region following a competitive pitch. The Dubai-headquartered agency was awarded the business for brands such as Panadol, Horlicks and Pronamel, with the brief covering the GCC, Levant and Egypt. The incumbent Starcom, along with MediaCom, were the only two agencies participating in the […]

Havas Media wins Emirates' global media account

Havas Media wins Emirates’ global media account

Havas Media has won Emirates’ global media planning and buying account following a hotly contested review. The decision means the account, which is believed to be worth an estimated $150 million, is no longer with Starcom MediaVest Group (SMG), which had held the business since 2008. Boutros Boutros, divisional senior vice-president corporate communications, marketing and […]

Agency heads sign and ratify IAA pitch code

Agency heads sign and ratify IAA pitch code

Senior figures from the advertising and marketing industry have pledged their support for the IAA’s first voluntary code of best practice. The UAE chapter’s Best Practice in the Pitch Process, which was first unveiled in June last year, is the region’s first ever guideline devised to improve the pitching process for both agencies and clients. […]

Interesting Times bags grand prix at the Effies

Interesting Times bags grand prix at the Effies

Beirut-based boutique agency Interesting Times has won the Gemas Effie grand prix for the second year in a row. The agency picked up the award for its ‘The Last Summer on Earth’ campaign (above and below) for Lebanese Brew, capitalising on its grand prix for the same client last year. It also won gold. In […]

Leo Burnett, Starcom and OMD shine at MENA Cristals

Leo Burnett, Starcom and OMD shine at MENA Cristals

Leo Burnett was the runaway winner at this year’s MENA Cristal Festival, grabbing both the agency and network of the year titles as well as the majority of grands prix. The Beirut office was named agency of the year on the back of its ‘Fake it all’ work for the Brand Protection Group and its […]

Starcom lands media brief for Tiffany & Co

Starcom lands media brief for Tiffany & Co

Starcom has landed the media account for Tiffany & Co, one of the world’s most famous jewellery firms. The brief covers the Middle East and North Africa, with the account covering all media buying and planning for offline, online, social media and content. It is the first time that Tiffany & Co has independently approached […]

Only strong competition will keep us creative

Only strong competition will keep us creative

Rayan Karaky is general manager, digital, at VivaKi “A few weeks back, on the back cover of the print edition of Campaign, a little war of words emerged between two giants in the media industry. I read over multiple social networks and blogs, comments in favour and others against. Hate it or love it, this […]

The great threat to Arab culture

The great threat to Arab culture

Tarek Daouk is executive vice president, Starcom Mediavest Group – MENA The scarcity of Arabic content on the internet is the most significant threat to Arab identity since the Ottoman Empire “To date, there have been three significant events in history that have posed a significant threat to Arab culture: the Mongols’ burning of ‘Dar […]

Starcom and OMD bag adidas projects

Starcom and OMD bag adidas projects

The recent problems that have plagued Carat have had a knock-on effect on the media agency’s workload, with some of its global business being put out to pitch. The adidas group, which has a global contract with Carat, has taken the decision to work with other media agencies on a project basis, with both Starcom […]

Starcom retains Saudi Telecom media account

Starcom has retained Saudi Telecom’s media planning and buying account following a review of the marketing business of the region’s most important pan-Arab advertiser. Saudi Telecom (STC) called a review of its media and creative advertising accounts earlier this year, with a decision yet to be made regarding the advertising side of the business. JWT […]