To launch its Arabic television offering, American satellite service provider Dish Network teamed up with Leo Burnett Beirut to produce a campaign specifically targeting Arab Americans. The aim of the campaign is to build a strong emotional connection with the brand and to combat the expansion of pirated Arabic content by illegal providers. The idea […]
Leo Burnett Beirut has launched a video campaign for the anti-corruption nongovernment organisation Sakker el Dekkene featuring Lebanese independent music star Tania Saleh. The two-and-a-half minute clip, which has been viewed more than 170,000 times on Facebook, features Saleh singing her self-penned number, also called ‘Sakker el Dekkene’. It is interspersed with footage of recent antigovernment protests. Formed last year, the NGO collects data on corruption across Lebanon’s public administration. Saleh’s lyrics call […]
Regional agencies have won five golds during the second awards show of the Cannes Lions International Festival of Creativity. The top winner on the south coast of France this evening was Leo Burnett Beirut, which celebrated gold in media thanks to its ‘Lebanon4Sale’ campaign for Sakker El Dekkene. It also won a gold Lion in […]
Republique Beirut claims Independent Agency of the Year title; Starcom MediaVest Group Dubai is Media Agency of the Year.
Memac Ogilvy Dubai (4), Republique Beirut (3), Publicis ME (3), Impact BBDO Beirut (3) in the race.
Ali Ali is 10th most awarded director; Memac Ogilcy Dubai 22nd most awarded agency.
Impact BBDO Dubai ranks sixth among top agencies; Bechara Mouzannar, Fadi Yaish on top CCO, ECD lists respectively.
Memac Ogilvy Dubai bags two Golds; Memac Ogilvy Label Tunis gets one. Agencies from the MENA region won 17 metals including three Golds at the Clio Awards 2014, winners of which were declared last week. Memac Ogilvy Dubai bagged two Golds, two Silvers and a Bronze. The agency’s work for Sawa Njinjah ‘Rescue Radio, The Rescue Continues’ won […]
Y&R Dubai was the world’s fifth most creative agency in 2013, according to the annual Big Won Report. The agency also tops the print table and is positioned eighth in the world in outdoor, largely thanks to ‘Pelicans’ for Harvey Nichols, which was the most awarded press campaign in the world in 2013. Also performing […]
Leo Burnett Beirut has produced a new campaign for Alfa that promotes the launch of 4G LTE technology. The integrated campaign includes digital, OOH, radio and TV and showcases a world where everything is faster with 4G LTE technology. Project Shift to 4G LTE Client Alfa Agency Leo Burnett Beirut Executive creative director Malek Ghorayeb […]