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Leo Burnett and Abaad air ‘Dirty Laundry’

Leo Burnett Beirut and ABAAD have teamed up with multi-disciplinary artist Remie Akl to launch ‘Dirty Laundry’, a bold take on silencing and shaming rape victims. ABAAD, which stand for Zero tolerance to Sexual Exploitation & Abuse, is an UN ECOSOC accredited organisation that aims to achieve gender equality and end gender-based violence across the MENA region.

The film opens with the radically poetic Akl, explaining how survivors of sexual abuse in Lebanon are taught to hide their “dirty laundry” from everyone, and to believe they are responsible for carrying the honor and dignity of their entire family, so they must stay silent.

But what if they challenge this reality? Wit

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