Publicis Groupe has announced the launch of its Publicis Sapient operating unit in the MENA region. Digital agency Flip, which under Publicis Communications, has rebranded as SapientRazorfish. It has already won a contract with property developer Emaar. SapientRazorfish will be led by Kareem Monem (pictured), previously managing director of Flip. Flip has been part of Publicis Sapient since […]
Agencies chosen after multi-agency pitch; regional strength made difference, says CMO.Pay TV and entertainment distribution platform OSN has named its creative and digital partners after a pitch process that involved multiple agencies.
Multinational skin care company Beiersdorf has handed its regional digital account to OMD following a competitive pitch. The account covers the Middle East and North Africa region and will see OMD create and run a digital strategy for Beiersdorf, which has brands including Nivea, La Prairie and Labello. OMD has partnered with digital agency Flip […]
Dinesh Lalvani, one of the original founders of Flip Media, has launched a new start-up in Dubai. Mobile app developer Growl Media has raised $500,000 in its first round of seed funding and launched its first app. A new Arabic language app is to be rolled out in the coming months. The new company, which […]
Publicis Groupe has bought Dubai-headquartered digital agency Flip Media for an undisclosed sum. The agency will be folded into Leo Burnett Worldwide and will retain its name as part of the 100 per cent buy-out. The agency’s founders, Martin Diessner and Dinesh Lalvani, will continue to be involved with the new entity as non-executive directors, […]
Following a six-week pitch process, Sony Ericsson has appointed two agencies to handle its creative and digital business. FP7/DXB will handle the mobile giant’s creative brief, while Sony Ericsson has awarded its digital business to Flip Media. Six agencies were shortlisted for its integrated account before a decision was made, but it is not known […]