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Posterscope launches regional HQ in Dubai

Posterscope launches regional HQ in Dubai

Posterscope, a global out-of home communications group, has officially opened a regional headquarters in Dubai to run planning, buying and research across the Middle East. The new office, which has joined a network of 20 countries, aims to change the approach to out-of-home advertising with real-time data and ROI analytics. It will be coupled with […]

Birell – Man Up

Birell – Man Up

The new TV campaign for Egyptian non-alcoholic beer Birell by King Tut’s Playground is an evolution of the old ‘estargel’ (man up) campaign, which the brand has been running for a number of years. Project Man Up Client Birell Creative agency King Tut’s Playground Creative team Mohamed Hamdalla, Ashraf Badawy, Youssef Altay Production company Lighthouse […]

Cairo's Digital Republic expands with launch of Dubai office

Cairo’s Digital Republic expands with launch of Dubai office

Cairo-based independent digital agency Digital Republic is expanding into the Gulf with the opening of a Dubai office. The move represents the agency’s first foray outside of Egypt, where it was founded in 2009 and now employs 53 people. It is hoping to replicate its Egyptian success in Dubai, offering digital media and campaign strategy, […]

MBC expands with new channel in Egypt

MBC expands with new channel in Egypt

Pan-Arab broadcaster MBC is to launch a dedicated channel for the Egyptian market. The new station, called MBC Misr, will be officially announced next month, with the channel going live in either October or November. The launch is part of a new strategy by the Dubai-based network to split its transmissions and develop more localised […]

Egypt Tourism Authority - Freedom Story

Egypt Tourism Authority – Freedom Story

In the short term, revolution has damaged the Egyptian economy. Tourism probably has been hurt the worst. But on a positive note, Tahrir Square has become a new tourist destination. By getting the youth to tell their stories about their view of what happened in Tahrir, JWT Cairo and the Egypt Tourism Authority are seeking […]

Revolutions aren’t made in 140 characters

Revolutions aren’t made in 140 characters

Using social media to create a revolution only leads to chaos and disruption, argues Ghanem Nuseibeh “Don Quixote in his imaginary adventure encounters a group of merchants, and cries out: “Let the whole world stand, if the whole world does not confess that there is not, in the whole world, a damsel more beautiful than […]

Political turmoil adds to downgrade in global adspend forecast

Political turmoil adds to downgrade in global adspend forecast

Political upheaval in the Middle East has combined with Japan’s “devastating earthquake” to make ZenithOptimedia downgrade its global adspend forecast for the year. The Publicis Groupe-owned media agency has readjusted its forecast from 4.6 per cent growth this year to 4.2 per cent. In a report released today, the agency said that events in the […]

A snapshot of humanity that echoed worldwide

A snapshot of humanity that echoed worldwide

Nevine Zaki is a freelance copywriter based in Cairo “I was never really into Twitter. For me it was an absurd idea, an entire social network devoted to… status updates? And with no ‘like’ button? What a blasphemy. But then I became fed up with all the events, the fan pages, the Farmville requests and […]