RSSAll Entries Tagged With: "Egypt"

Zenith announces multiple promotions

Zenith announces multiple promotions

Zenith Middle East, part of Publicis Media, has restructured its management team across the region. Regional CEO Firas El Zein has announced a slew of promotions the agency says will strengthen market proposition, optimise operational efficiencies and fuel greater growth. Kinga Janssen is appointed head of strategy, Middle East, moving from her previous role as head […]

MENA Cristals Festival to move to Egypt from 2017

MENA Cristals Festival to move to Egypt from 2017

The MENA Cristal Festival is to move to Egypt from next year. Vice-president of Cristal Events and global head of agencies business Julien Morales confirmed that a decision has been made to move the event from Dubai. However, more details are still to be finalised and a formal announcement will be made in mid-November. The […]

J. Walter Thompson Cairo wins EgyptAir

J. Walter Thompson Cairo wins EgyptAir

Agency bags global mandate following multi-agency pitch.

Buoyed by response, Chiclets extends ‘Nothingness’ to launch ‘illogical’ flavours in Egypt

Buoyed by response, Chiclets extends ‘Nothingness’ to launch ‘illogical’ flavours in Egypt

Estimates 33 per cent sales growth since the repositioning in April. There are some new flavours of gum introduced by Chiclets in Egypt. They’re ‘illogical’, by design. A Cherry and Orange Mint pack on one side and a Grape Mandarin Mint on the other greeted us in mid-October on the brand’s Facebook page. They were a […]

Posterscope launches regional HQ in Dubai

Posterscope launches regional HQ in Dubai

Posterscope, a global out-of home communications group, has officially opened a regional headquarters in Dubai to run planning, buying and research across the Middle East. The new office, which has joined a network of 20 countries, aims to change the approach to out-of-home advertising with real-time data and ROI analytics. It will be coupled with […]

Birell – Man Up

Birell – Man Up

The new TV campaign for Egyptian non-alcoholic beer Birell by King Tut’s Playground is an evolution of the old ‘estargel’ (man up) campaign, which the brand has been running for a number of years. Project Man Up Client Birell Creative agency King Tut’s Playground Creative team Mohamed Hamdalla, Ashraf Badawy, Youssef Altay Production company Lighthouse […]

Cairo's Digital Republic expands with launch of Dubai office

Cairo’s Digital Republic expands with launch of Dubai office

Cairo-based independent digital agency Digital Republic is expanding into the Gulf with the opening of a Dubai office. The move represents the agency’s first foray outside of Egypt, where it was founded in 2009 and now employs 53 people. It is hoping to replicate its Egyptian success in Dubai, offering digital media and campaign strategy, […]

MBC expands with new channel in Egypt

MBC expands with new channel in Egypt

Pan-Arab broadcaster MBC is to launch a dedicated channel for the Egyptian market. The new station, called MBC Misr, will be officially announced next month, with the channel going live in either October or November. The launch is part of a new strategy by the Dubai-based network to split its transmissions and develop more localised […]

Egypt Tourism Authority - Freedom Story

Egypt Tourism Authority – Freedom Story

In the short term, revolution has damaged the Egyptian economy. Tourism probably has been hurt the worst. But on a positive note, Tahrir Square has become a new tourist destination. By getting the youth to tell their stories about their view of what happened in Tahrir, JWT Cairo and the Egypt Tourism Authority are seeking […]

Revolutions aren’t made in 140 characters

Revolutions aren’t made in 140 characters

Using social media to create a revolution only leads to chaos and disruption, argues Ghanem Nuseibeh “Don Quixote in his imaginary adventure encounters a group of merchants, and cries out: “Let the whole world stand, if the whole world does not confess that there is not, in the whole world, a damsel more beautiful than […]