By Jalaja Ramanunni
D&Ad announced the shortlist for its 2023 awards. 31 of these entries are from the Middle East. The shortlist includes 29 campaigns from the UAE, and one each from Egypt and Israel.
The highest number of shortlisted entries came from the Unites States (320 entries), followed by the UK (250 entries).
The shortlist was created after three days of judging by almost 400 judges. The winners of the Pencil will be revealed at the award ceremony on 24 and 25 May in London.
Here are the campaigns that were shortlisted form the region.
Lonesome Traveler
Lead: Tarek Nour Communications and Mohamed El Zayat
Category: Direction / Short Form
Client: Magdy Yacoub Heart Foundation
Advertising Agency: Tarek Nour Communications
Production Company: Kay-Oh Productions
Country: Egypt
We Are All 11
Lead: Publicis Groupe Israel
Category: Media / Collaboration
Client: Israel Olympic Committee
Advertising Agency: BBR Saatchi & Saatchi
Design Agency: Fireworks
Production Company: Fireworks
Brand: Israel Olympic Committee
Country: Israel
The Undeniable Street View
Lead: ‿ and us
Category: Digital Design / Digital Experiences
Client: UNITED24 and Nova Ukraine
Advertising Agency: ‿ and us
Design Agency: No One
Production Company: BlackBox
Country: United Arab Emirates
Sole Music
Lead: ‿ and us
Client: Anghami
Advertising Agency: ‿ and us
Design Agency: No One
Production Company: Jack The Maker
Brand: Sole Music
Country: United Arab Emirates
Conversations Through Time | AlUla
Category: Typography / Environmental
Lead: Capsule Arts
Client: RCU – Royal Commissions of AlUla, Arts AlUla
Advertising Agency: Flint Culture
Production Company: Capsule Arts
Country: United Arab Emirates
The Unstainable Thobe
Category: Commerce / Cultural Experience
Lead: Wunderman Thompson Dubai
Client: Kraft Heinz UK
Brand: Heinz
Advertising Agency: Wunderman Thompson Dubai
Design Agency: Wunderman Mena
Production Company: BigFoot
Country: United Arab Emirates
One-Star CookBook
Category: Press & Outdoor / Press Campaigns
Lead: ‿ and us
Client: Deliveroo
Advertising Agency: ‿ and us
Design Agency: No One
Production Company: BlackBox
Country: United Arab Emirates
Empty Plates
Category: Experiential / Community Activations
Lead: Saatchi & Saatchi ME
Client: UAE Government Media Office
Advertising Agency: Saatchi & Saatchi ME
Design Agency: Saatchi & Saatchi ME
Production Company: Prodigious ME
Country: United Arab Emirates
The Call of Adventure
Category: Graphic Design / Posters
Lead: Publicis Middle East
Client: Stellantis Middle East
Advertising Agency: Publicis Middle East
Country: United Arab Emirates
The Giving Room
Category: Spatial Design / Installations
Lead: DDB FZ LLC
Client: MSF(Doctors Without Borders)
Al Futtaim
Advertising Agency: DDB FZ LLC
Production Company: The Farm
Country: United Arab Emirates
adidas Ravi Superstar
Category: Art Direction / Experiential
Lead: Sweetwater MEA
Client: Adidas Emerging Markets
Advertising Agency: Sweetwater MEA
Design Agency: Sweetwater MEA
Production Company: House of Brands
Country: United Arab Emirates
Waxing Lady Tutorials
Category: Impact / Local Solution
Lead: Impact BBDO
Client: GharPar Technologies
Indus Hospital
Advertising Agency: Impact BBDO
Design Agency: Contentory
Production Company: Helipad Films
Country: United Arab Emirates
The Homecoming
Category: Direction / Long Form
Lead: Leo Burnett Dubai
Client: Home Centre
Advertising Agency: Leo Burnett Dubai
Production Company: Prodigious ME
Country: United Arab Emirates
Newspapers Inside The Newspaper
Category: Magazine & Newspaper Design / Newspapers, Press & Outdoor / Innovation, Impact / Local Solution
Lead: Impact BBDO
Client: AnNahar Newspaper
Advertising Agency: Impact BBDO
Design Agency: Impact BBDO Beirut
Production Company: Impact BBDO Beirut
Country: United Arab Emirates
Schoolgirl Newscasters
Category: Media / Events & Stunts
Lead: Impact BBDO
Client: EBM
Advertising Agency: Impact BBDO
Design Agency: Impact BBDO Beirut
Production Company: Shiny Toy Guns
Country: United Arab Emirates
The Right to Power: 47 seconds
Category: Direction / Creative Use of Budget
Lead: Saatchi & Saatchi ME, Prodigious ME
Client: LOGI Energy
Advertising Agency: Saatchi & Saatchi ME
Production Company: Prodigious ME
Country: United Arab Emirates
Breakchains with Blockchain
Category: Commerce / Purchase Experiences
Lead: Horizon FCB Dubai
Client: Children of Female Prisoners’ Association
Advertising Agency: Horizon FCB Dubai
Country: United Arab Emirates