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31 Middle Eastern entries make D&Ad cut

The D&Ad's shortlist has arrived. Find out which campaigns have been selected from the Middle East. 

By Jalaja Ramanunni

D&Ad announced the shortlist for its 2023 awards. 31 of these entries are from the Middle East. The shortlist includes 29 campaigns from the UAE, and one each from Egypt and Israel.

The highest number of shortlisted entries came from the Unites States (320 entries), followed by the UK (250 entries).

The shortlist was created after three days of judging by almost 400 judges. The winners of the Pencil will be revealed at the award ceremony on 24 and 25 May in London.

Here are the campaigns that were shortlisted form the region.

Lonesome Traveler

Lead: Tarek Nour Communications and Mohamed El Zayat

Category: Direction / Short Form

Client: Magdy Yacoub Heart Foundation

Advertising Agency: Tarek Nour Communications

Production Company: Kay-Oh Productions

Country: Egypt

 

We Are All 11

Lead: Publicis Groupe Israel

Category: Media / Collaboration

Client: Israel Olympic Committee

Advertising Agency: BBR Saatchi & Saatchi

Design Agency: Fireworks

Production Company: Fireworks

Brand: Israel Olympic Committee

Country: Israel

 

The Undeniable Street View

Lead: ‿ and us

Category: Digital Design / Digital Experiences

Client: UNITED24 and Nova Ukraine

Advertising Agency: ‿ and us

Design Agency: No One

Production Company: BlackBox

Country: United Arab Emirates

 

Sole Music

Lead: ‿ and us

Client: Anghami

Advertising Agency: ‿ and us

Design Agency: No One

Production Company: Jack The Maker

Brand: Sole Music

Country: United Arab Emirates

 

Conversations Through Time | AlUla

Category: Typography / Environmental

Lead: Capsule Arts

Client: RCU – Royal Commissions of AlUla, Arts AlUla

Advertising Agency: Flint Culture

Production Company: Capsule Arts

Country: United Arab Emirates

 

The Unstainable Thobe

Category: Commerce / Cultural Experience

Lead: Wunderman Thompson Dubai

Client: Kraft Heinz UK

Brand: Heinz

Advertising Agency: Wunderman Thompson Dubai

Design Agency: Wunderman Mena

Production Company: BigFoot

Country: United Arab Emirates

 

One-Star CookBook

Category: Press & Outdoor / Press Campaigns

Lead: ‿ and us

Client: Deliveroo

Advertising Agency: ‿ and us

Design Agency: No One

Production Company: BlackBox

Country: United Arab Emirates

 

Empty Plates

Category: Experiential / Community Activations

Lead: Saatchi & Saatchi ME

Client: UAE Government Media Office

Advertising Agency: Saatchi & Saatchi ME

Design Agency: Saatchi & Saatchi ME

Production Company: Prodigious ME

Country: United Arab Emirates

 

The Call of Adventure

Category: Graphic Design / Posters

Lead: Publicis Middle East

Client: Stellantis Middle East

Advertising Agency: Publicis Middle East

Country: United Arab Emirates

 

The Giving Room

Category: Spatial Design / Installations

Lead: DDB FZ LLC

Client: MSF(Doctors Without Borders)

Al Futtaim

Advertising Agency: DDB FZ LLC

Production Company: The Farm

Country: United Arab Emirates

 

adidas Ravi Superstar

Category: Art Direction / Experiential

Lead: Sweetwater MEA

Client: Adidas Emerging Markets

Advertising Agency: Sweetwater MEA

Design Agency: Sweetwater MEA

Production Company: House of Brands

Country: United Arab Emirates

 

Waxing Lady Tutorials

Category: Impact / Local Solution

Lead: Impact BBDO

Client: GharPar Technologies

Indus Hospital

Advertising Agency: Impact BBDO

Design Agency: Contentory

Production Company: Helipad Films

Country: United Arab Emirates

 

The Homecoming

Category: Direction / Long Form

Lead: Leo Burnett Dubai

Client: Home Centre

Advertising Agency: Leo Burnett Dubai

Production Company: Prodigious ME

Country: United Arab Emirates

 

Newspapers Inside The Newspaper

Category: Magazine & Newspaper Design / Newspapers, Press & Outdoor / Innovation, Impact / Local Solution

Lead: Impact BBDO

Client: AnNahar Newspaper

Advertising Agency: Impact BBDO

Design Agency: Impact BBDO Beirut

Production Company: Impact BBDO Beirut

Country: United Arab Emirates

 

Schoolgirl Newscasters

Category: Media / Events & Stunts

Lead: Impact BBDO

Client: EBM

Advertising Agency: Impact BBDO

Design Agency: Impact BBDO Beirut

Production Company: Shiny Toy Guns

Country: United Arab Emirates

 

The Right to Power: 47 seconds

Category: Direction / Creative Use of Budget

Lead: Saatchi & Saatchi ME, Prodigious ME

Client: LOGI Energy

Advertising Agency: Saatchi & Saatchi ME

Production Company: Prodigious ME

Country: United Arab Emirates

 

Breakchains with Blockchain

Category: Commerce / Purchase Experiences

Lead: Horizon FCB Dubai

Client: Children of Female Prisoners’ Association

Advertising Agency: Horizon FCB Dubai

Country: United Arab Emirates