Healthcare marketing communications network IPG Health announced the expansion of its presence to Egypt with the launch of McCann Health Cairo.
Situated in Cairo, its new office will carry out healthcare-focused communications in the country.
The launch was announced as part of an event that took place in Cairo, Egypt on September 26, 2023.
“The MENA region is a dynamic and rapidly growing market that is increasingly important for our global clients, and for our own business as well,” said Dana Maiman, CEO of IPG Health.
“As with everything we do, expanding our offering into this region is part of our commitment to doing what’s right for our clients, their brands, and our people. That is how we accelerate value, impact, and growth.”
McCann Health Cairo is led by Karen Kamel as Regional Managing Director.
“The healthcare industry in MENA is evolving at an incredible pace as our clients face increasing pressure to become more nimble, resourceful and effective at a global AND local scale”, said Karen Kamel, Regional Managing Director of McCann Health Dubai and McCann Health Cairo.
“The addition of McCann Health Cairo to our group enables us to bring the unparalleled creativity and global scale of IPG Health to our clients, which will undoubtedly take them, and us, to even greater heights.”
The launch was held in collaboration with IPG’s FP7McCann Cairo under the leadership of Amr Kalaawy.
As sister agencies within the IPG network in Egypt, FP7McCann and McCann Health Cairo will collaborate together for its clients in the region.
McCann Health Cairo office joins the agency’s other office in Dubai to make up the health agency’s Middle East sector.
McCann Health Cairo’s launch are a part of IPG Health’s efforts to strengthen its regional hub in Dubai to provide healthcare communications across the entire MENA region.
Healthcare at the core
McCann Health’s Dubai office recently won a Silver Lion, together with FP7 McCann, at the Cannes Lions Festival of Creativity. The campaign was created for the Testicular Cancer Society to raise awareness about the cancer among men.
McCann Health specialises in communications for the healthcare sector. In the region, it offers services such as healthcare professional marketing, medical communications, consumer health and wellness, global health, pharmacy engagement, and patient engagement.
McCann Health is a part of McCann Worldgroup and the Interpublic Group (IPG).
McCann Health Middle East is also part of MCN, Middle East Communications Network, which houses several agency brands.
