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DMS appointed as Advertising Sales Representatives for Snapchat in Egypt and Kuwait

DMS appointed as Advertising Sales Representatives for Snapchat in Egypt and Kuwait

The official digital arm of Choueiri Group, DMS has announced that it will act as a sales representative for Snapchat advertising formats in Kuwait and Egypt. Launched in 2011, Snapchat has grown to become one of the topmost and fastest growing platforms, with over 191m daily active users. It has also established itself as an […]

DMS Appointed as Exclusive Advertising Sales Representatives for Strive Middle East.

DMS Appointed as Exclusive Advertising Sales Representatives for Strive Middle East.

DMS, which serves as the official digital arm of Choueiri Group, recently announced its partnership with www.striveme.com – The region’s first-of-its-kind Arabic online platform, dedicated to premium coverage of Automotive, Luxury & Lifestyle fare. Striveme.com is a highly diversified online platform that serves automotive enthusiasts and fans with a pinch of style and a-la-mode content. […]

Interview with Walid Yared, Choueiri Group's Chief Marketing Officer

Interview with Walid Yared, Choueiri Group’s Chief Marketing Officer

How are you seeing TV consumption change? The viewing of TV content is swiftly changing, beyond the traditional single screen. Viewers today are just as likely to watch their favourite programmes on mobile devices, or learn about new shows from social media rather than TV programming schedules.  Audiences can and do access video content via […]

Digital Essays 2017: Finding the money for publishers – by Michel Malkoun, chief operating officer, DMS

Digital Essays 2017: Finding the money for publishers – by Michel Malkoun, chief operating officer, DMS

The question is not about whether or not to publish on platforms, but how to do so in a profitable, sustainable way that allows publishers to retain overall control of their strategies. The objective of the publishers is to educate, inform, inspire, challenge and entertain. Readers’ relationships with publishers have radically changed over the years. […]

Digital Essays 2017: Top challenges for digital transformation – by Imad Sarrouf, commercial and technology director, DMS

Digital Essays 2017: Top challenges for digital transformation – by Imad Sarrouf, commercial and technology director, DMS

With every new opportunity for companies to evolve, there come significant challenges. How businesses address them will determine their growth and progress. Digital transformation is a game-changer. Like every market disruption, digital requires companies to shift perspectives and invest in modern skills and talent. Businesses and their change drivers still face monumental challenges to successfully […]

Digital Media Services outperforms global branded content engagement benchmarks by 67%.

Digital Media Services outperforms global branded content engagement benchmarks by 67%.

Regional Leader in Dubai Grows Branded Content Business by 6X With Strong Campaign Performance With Polar’s Native Distribution. Headquartered in Dubai, Digital Media Services (DMS), a Choueiri Group brand, has extensive reach across a portfolio of 40+ premium digital properties. DMS reaches a massive audience with over 135 million unique users per month, generating over 2 […]

Pierre Choueiri talks reinvention and agility

Pierre Choueiri talks reinvention and agility

The 2017 Dubai Lynx Advertising Person of the Year says his accolade reflects a partnership. “I’m really proud to say that although I received the Advertising Man of the Year myself, this award is for my media partners,” Pierre Choueiri tells Campaign. “This is a recognition of their success, and definitely for my team, because […]

DMS rolls-out brand makeover and renewed brand mantra

DMS rolls-out brand makeover and renewed brand mantra

Timely re-branding expresses DMS’ stance as the voice of independent media Making the announcement at the opening of the STEP Conference 2017, held on April 5-7, Digital Media Services (DMS), which serves as the digital arm of Choueiri Group, revealed their new brand identity and renewed brand mantra “Tap the full potential of your story”, […]

DMS enters partnership with global “attention analytics” specialists MOAT

DMS enters partnership with global “attention analytics” specialists MOAT

Tie-up will deliver better digital measurement (transparency and viewability) to MENA’s digital advertisers DMS, which serves as the official digital arm of Choueiri Group, recently announced that they had become the first digital entity in the region to partner with New York-based SaaS analytics company and “Attention Analytics” specialists – MOAT.   MOAT is accredited […]