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Initiative wins multi-million-dollar regional Coty media account

Initiative wins multi-million-dollar regional Coty media account

Campaign has learned that after a two-month pitch process, Middle East Communications Network agency Initiative Middle East has won GCC media duties for one one of the region’s bigger clients: US beauty company Coty. Dentsu Aegis Network’s Vizeum has won the media contract for Iran. Coty had been represented by Havas Media Middle East since […]

The Year Ahead 2017: Digital agencies

The Year Ahead 2017: Digital agencies

Karim Khalifa outlines his seven hopes and predictions for the year ahead If I were to ask you to pick a number, there’s a good chance that you would pick seven. Whatever your culture or roots, the number seven is special. Many civilizations, over thousands of years, have perceived it to have a magic of […]

The Year Ahead 2017: Media agencies

The Year Ahead 2017: Media agencies

2017 will be the year of performance and accountability, say Dentsu Aegis Network’s Ramzi Haddad and Anouk Bondroit The advertising and media industry has seen a tumultuous 2016 that ended up being a worst-case scenario for many agency clients. They succumbed to the ‘negative’ sentiment that’s been blowing like mini tornados across different geographies in […]

Dentsu Aegis' iProspect launches in Saudi Arabia

Dentsu Aegis’ iProspect launches in Saudi Arabia

Dentsu Aegis Network’s digital performance agency iProspect has launched operations in Saudi Arabia. It will be headquartered in Jeddah, with a presence in Dentsu Aegis’ Riyadh office and support from its Dubai hub. IProspect’s offering includes search optimisation, performance, content, online consumer conversion strategies, comparison shopping engines and social. Saudi operations will be headed by […]

Whatever next?

Whatever next?

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]

Posterscope promotes Abdallah Saab to general manager

Posterscope promotes Abdallah Saab to general manager

He was business development director until the development. OOH company Posterscope, a part of the Dentsu Aegis Network (DAN), has announced the promotion of Abdallah Saab to general manager, a newly created position. He was business development director prior to the promotion, and had spent the preceding seven years working for DAN agency Carat. Saab […]

Carat partners Gulf Marcom Group in Bahrain

Carat partners Gulf Marcom Group in Bahrain

Carat MENA, part of Dentsu Aegis Media, has appointed Gulf Marcom Group in Bahrain to support its clients with interests in the Kingdom. Gulf Marcom Group is billed as ‘the first marketing communications group established in Bahrain’. It was set up in 1974. Gulf Marcom Media House, the media planning and buying arm of Gulf […]

Dentsu MEA launches with network veteran Koji Watanabe as MD

Dentsu MEA launches with network veteran Koji Watanabe as MD

Agency kicks off with the Honda account. Dentsu Aegis Network announced today the appointment of Koji Watanabe as MD of its ‘newly launched’ agency Dentsu Middle East & Africa. The agency has commenced operations with client Honda on board. Dentsu MEA becomes the sixth Dentsu Aegis Network agency in MENA, alongside Carat, iProspect, Isobar, Posterscope and Vizeum. Watanabe, a Dentsu network […]

Dentsu Aegis Network eyes regional growth

Dentsu Aegis Network eyes regional growth

The Dentsu Aegis Network is seeking to drive expansion of the group in North Africa and the Levant. As part of its bid to strengthen its presence in both regions, the network has appointed a new chief operating officer, who has been charged with expanding the geographical reach of the network by consolidating existing partnerships, […]