Ramzy Abouchacra becomes Carat CEO

Dentsu Aegis names Initiative exec as first holder of newly created role

Carat has appointed Ramzy Abouchacra as MENA CEO. He joins from Initiative MENA and has almost 20 years of regional experience, having previously held leadership roles at Initiative and Starcom MediaVest in the Levant and Dubai.

Abouchacra brings strong expertise in digital transformation, international and regional client relationships and will play an important leadership role in supporting clients as they put consumers at the heart of their businesses, says Carat.

Based in Carat MENA’s head office in Dubai, Abouchacra will assume responsibility for driving the development of Carat’s operations across all markets. He starts his formal executive Carat responsibilities on  January 1, 2019.

Tarek Daouk, CEO of Dentsu Aegis Network MENA, said: “I am delighted that Ramzy is joining Dentsu Aegis Network to lead Carat. He has proven to be a transformative leader who has vast regional experience in building media and digital services.

“I look forward to working with Ramzy to propel Carat MENA into the next stage of its evolution as we support our clients in using the power of media to transform their businesses’.”

The role is a newly created one.