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Initiative drops PR agency as it moves duties in-house

Initiative drops PR agency as it moves duties in-house

Initiative MENA has ended its relationship with the public relations house Cicero & Bernay as it moves its operations in-house. PR duties will now be handled by the agency’s own marketing division,  overseen by marketing and communication manager Hala Alayli, while an internal PR team has been appointed. Campaign understands that the agencies were not […]