Cicero & Bernay expands into Spain

Cicero & Bernay Public Relations (C&B), headquartered in UAE, expanded into Spain with Bemypartner — a communication agency with offices in Barcelona and Madrid. The announcement follows C&B’s expansion into New York with Amore Incorporated, which is part of the agency’s ongoing plans to strengthen its network of communication experts across the MENA region and beyond. With access to a European market, C&B can now partner with a wider demographic of international corporations while its current portfolio of clients will gain access to a broader media network.

Bemypartner offers public relations support that includes influencer and social media management as well as event organisation for established brands, like Nestlé, Eurofragrance, and Pacari Chocolate. In recent years, the company has exponentially grown its team and client portfolio through its work methodology, whereby it integrates with each of its clients.

Maysa-Jana Atoui, Director of Business Development and Operations at C&B, commented: “With a thriving work culture in Europe that mirrors that within the UAE, this affiliation will prove to be an exciting one. With our regional expertise and Bemypartner’s international know-how, we’ve come together to create a unified global approach to PR practices and innovation within our communication landscape. We look forward to reaching newer heights and setting new benchmarks with the support of our partners.”

Through its premier venture into the European market, C&B will be working with Bemypartner and expanding its world-class public and media relations services and on-ground support, developing a robust set of communication and PR strategies tailored for the European market and beyond.

Montserrat Arias Corbacho, CEO, Bemypartner, said: “C&B’s growing global network of partners and clientele is a testament to their work ethic, and we’re delighted to be part of their ranks. The MENA region is a burgeoning communication sector, and with the support of a local team of experts, we’re confident the coming year will be an exciting one from a media perspective.”

This affiliation with Bemypartner marks the 21st for C&B, whose network now covers the MENA region, the Indian Subcontinent, the USA, and Europe.