Dubai-based PR agency Cicero & Bernay has announced an affiliation with Kuwait City’s Local Flavour, a PR and marketing company originally established in 2012.
C&B chief operating officer Ahmad Itani said: “Our complimentary insights will enrich already effective communication delivery across both of our markets and to the wider region.”
Managing partner of Local Flavour Khaled Salah Al-Sayer said: “For our clients, this affiliation will deliver increased opportunity for exposure and strengthened brand infrastructure that can be optimised across the region.”
The agreement follows a string of alliances for C&B. Throughout 2016 it has signed deals allowing it to expand its reach to Iraq, Jordan, Saudi Arabia and Turkey.
In September C&B retained the Dubai Arts & Culture Authority brief, following a review.