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Initiative wins multi-million-dollar regional Coty media account

Initiative wins multi-million-dollar regional Coty media account

Campaign has learned that after a two-month pitch process, Middle East Communications Network agency Initiative Middle East has won GCC media duties for one one of the region’s bigger clients: US beauty company Coty. Dentsu Aegis Network’s Vizeum has won the media contract for Iran. Coty had been represented by Havas Media Middle East since […]

Arla Foods holds media pitch

Arla Foods holds media pitch

Scandinavian dairy cooperative Arla Foods has put its media planning and buying account for the Middle East and North Africa out for pitch. The account is held by PHD, which won it in 2005 and again after a review in 2012. PHD is understood to be competing against Mindshare, UM and Carat for the account. […]

Carat partners Gulf Marcom Group in Bahrain

Carat partners Gulf Marcom Group in Bahrain

Carat MENA, part of Dentsu Aegis Media, has appointed Gulf Marcom Group in Bahrain to support its clients with interests in the Kingdom. Gulf Marcom Group is billed as ‘the first marketing communications group established in Bahrain’. It was set up in 1974. Gulf Marcom Media House, the media planning and buying arm of Gulf […]

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded  Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November. The agency won seven Gold Effies (one […]

Yukon 2015 underscores power with nuanced ‘Lead by example’ script

Yukon 2015 underscores power with nuanced ‘Lead by example’ script

Watch the ad film conceptualised by Leo Burnett here The 2015 Yukon family from GMC was introduced in the Middle East this summer. Part of the launch campaign is a TV spot conceptualised by Leo Burnett. The commercial opens with a young Arab boy playing with a remote controlled toy car at the foot of […]

Vizeum launches Middle East operation

Vizeum launches Middle East operation

The Dentsu Aegis Network has launched its Vizeum brand in the Middle East. The media buying agency has launched with a client roster that already includes Total, Hitachi, Pegasus Airlines and Calvin Klein across the region. The new operation, which is headquartered in Dubai, will be managed by Anouk Bondroit, who was previously integrated business […]

Carat expands with operation in Riyadh

Carat expands with operation in Riyadh

Media agency Carat MENA is continuing its expansion across the Middle East and North Africa with the opening of an operation in Riyadh. The move has been made in order to support the agency’s growing portfolio in Saudi Arabia, with the operation wholly owned by Aegis Media, Carat’s parent company, and working in partnership with […]

Starcom and OMD bag adidas projects

Starcom and OMD bag adidas projects

The recent problems that have plagued Carat have had a knock-on effect on the media agency’s workload, with some of its global business being put out to pitch. The adidas group, which has a global contract with Carat, has taken the decision to work with other media agencies on a project basis, with both Starcom […]