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Philips puts $300 million global integrated account up for bid

The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.

By Alison Weissbrot
This story has been updated with comment from Philips.
Dutch multinational health electronics company Philips is kicking off a $300 million global agency review, Campaign US has learned.
Philips has invited at least four global holding companies to participate with integrated teams, including Interpublic Group, Dentsu, WPP and MDC Partners, according to agency sources.
Carat has held a significant portion of Philips’ media business, and is defending the account. WPP’s Wavemaker also has a small piece of the digital media business.
WPP’s Ogilvy has worked on Philips’ creative account since 2011.
Requests for information are due by January 25; the pitch wil


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