Alain Khouri, the visionary founder of Impact BBDO, has passed away.
He launched the agency in 1971 with a dream to revolutionise the advertising industry.
“Over the next four decades, his unwavering commitment to excellence established a legacy that has shaped Impact BBDO into the leading regional marketing communications group,” the agency said in a statement.
Alain retired in 2011, leaving behind an immeasurable impact on the industry and on all who had the privilege to work with him.
“Though he is no longer with us, his impact endures.”
Dani Richa, Chairman BBDO EMEA and Group CEO, Impact BBDO , added: “We are deeply saddened by the loss of Alain, a visionary leader who founded Impact in 1971 and formed a strong partnership with BBDO in 1979.
“He played a major role in shaping our industry to the world-class level it is today. Our heartfelt condolences go out to Alain’s family during this difficult time.”
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