RSSArchive for August, 2012

Zain – The heart of Eid is you

Zain – The heart of Eid is you

M&C Saatchi’s Eid campaign for Zain asks whether you have ever wondered what Eid is about? In the TVC, Zain tells the story of Eid in a book that summarizes it in a powerful sentence. More than 35 people from across the Arab world took part in the commercial to celebrate Eid and share what […]

Mobily – Innovate your World

Mobily – Innovate your World

Lowe MENA has created the latest brand TVC for Mobily, one of Saudi Arabia’s leading telecom operators. The objective of the campaign is to introduce Mobily’s new positioning: ‘Innovate your World’, whilst reinforcing the brand’s image as a pioneering telecom provider. Because of future technologies that Mobily is introducing to the market, it is empowering […]

El Bawadi – Timer

El Bawadi – Timer

Project: Timer Client: El Bawadi Creative agency: Elephant Creative: Maged Nassar, Ali Ali Director: Ali Ali DOP: Pierre Mouarkech Production: Frame nation films/Rudy Francis Producer: Nancy Sabbagh Colorist: Yves Sehnaoui

FP7 parts company with Yaish and Georr

FP7 parts company with Yaish and Georr

FP7 has parted company with two of its most senior creatives. Chief creative officer Daniel Georr and Fadi Yaish, executive creative director of FP7 Dubai, have both left the agency, although their departures are not thought to be related. Yaish took over as executive creative director in January last year, replacing Georr, who became regional […]

SapientNitro closes regional doors following loss of Mars

SapientNitro closes regional doors following loss of Mars

After almost a year of uncertainty, SapientNitro’s regional operation has closed its doors. The Dubai office of SapientNitro was set up in April 2010 to handle Mars’ Dove Galaxy account, but BBDO Worldwide and DDB Worldwide took over the business previously handled by TBWA and SapientNitro after the FMCG giant Mars’ re-alignment of its global […]

Keverian takes over as CEO of JWT MENA

Keverian takes over as CEO of JWT MENA

Vatche Keverian has been named JWT’s new CEO for the Middle East and North Africa. The move follows former CEO and chairman Roy Haddad’s appointment as parent company WPP’s first ever director for the Middle East and North Africa last month. Haddad, who is based in Beirut, is now responsible for coordinating WPP’s operations in […]

Emirates calls review of UK advertising account

Emirates calls review of UK advertising account

Emirates has kicked off a pitch for its estimated $15 million UK advertising account. The airline has issued an RFI to agencies and is currently compiling a longlist of shops to pitch for the business. One source suggested that the airline is looking to integrate its above- and below-the-line UK activity into one agency and […]