RSSArchive for November, 2010

Sky News to launch Arabic news channel

Sky News to launch Arabic news channel

An Arabic language version of the UK’s 24-hour news channel Sky News is to be launched from Abu Dhabi. The announcement follows the signing of a joint venture between Abu Dhabi Media Investment Corp (ADMIC), a private investment company owned by HH Sheikh Mansour bin Zayed Al Nahyan, and British Sky Broadcasting (BSkyB). The new […]

Dubai Lynx names first three jury presidents

Dubai Lynx names first three jury presidents

The organisers of the Dubai Lynx have named McCann Erickson’s Prasoon Joshi, Jung von Matt’s Armin Jochum and PHD’s Mike Cooper as the first three jury presidents for next year’s awards. Joshi, who is executive chairman and regional executive creative director at APAC McCann Erickson, will head the film, print, outdoor and radio jury. Joshi […]

Ministry of Interior – Beirut Marathon

Ministry of Interior – Beirut Marathon

Impact BBDO Beirut created a series of TVCs for Lebanon’s Ministry of Interior to tie in with the city’s annual international marathon. The commercials convey one message: on these streets, you can behave freely on Marathon Day only. On all other days, you are bound, as a driver, to respect the traffic rules and regulations. […]

Jeep – The Things We Make, Make Us

Jeep – The Things We Make, Make Us

Publicis Graphics has created the Middle East launch campaign for the 2011 Jeep Grand Cherokee. The TV spot, part of an integrated campaign, underlines the relationship between Jeep and the Middle East, focusing on the shared values of heritage, craftsmanship, hard work and passion. It also highlights the Jeep Grand Cherokee’s capability over the local […]

Mindshare retains Bahrain International Circuit brief

Mindshare retains Bahrain International Circuit brief

Mindshare Bahrain has retained Bahrain International Circuit’s media account following a competitive pitch. The account, which comprises online and mainstream media planning and buying, will cover all of Bahrain International Circuit’s (BIC) marketing activities in the GCC. Joy Katran, marketing manager of BIC, said: “We have chosen to retain Mindshare for another two years as […]

MBC to launch new drama channel

MBC to launch new drama channel

Pan-Arab broadcaster MBC is to add to its growing portfolio of channels with the launch of MBC Drama. The new channel will go live within the coming weeks and will have its official launch at the Armani Hotel, Dubai, on 24 November in the presence of a host of television stars and celebrities from the […]

Stuck at social media 0.01

Stuck at social media 0.01

David Balfour is a managing partner at LightBlue Agencies are failing to embrace the match between social media and live events “Live event marketing is hardly news – product launches, promotional stunts and in-outlet activation are all proven ways to grab attention, just like that big billboard outside my office with Ronaldo kicking a ball […]

Aujan calls media review

Aujan calls media review

Saudi-based soft drinks giant Aujan Industries has called a review of its media buying and planning account. An undisclosed number of media agencies are participating in the review process, which is part of Aujan’s routine of examining its media business every three years. Ahmed Shaboury, head of brands at Aujan, said the pitch includes all […]

JWT Dubai parts company with another ECD

JWT Dubai parts company with another ECD

JWT Dubai is without an executive creative director once again following the departure of Christian Khoury. Khoury, who was formerly creative director of Leo Burnett Dubai, had only been in the job since July. He had filled the vacancy left by the departure of Russell Heubach, who himself had parted company with the agency in […]

Yaish set to take on ECD role at FP7 Dubai

Yaish set to take on ECD role at FP7 Dubai

Fadi Yaish is expected to take over as executive creative director of FP7 Dubai following restructuring of parent company MCN’s senior management. Currently creative director of FP7 Bahrain, Yaish will replace Daniel Georr, who will become FP7’s chief creative officer for the region. MCN would not confirm the appointment, but it is understood that negotiations […]