It’s a topic that often divides opinions and not many discuss it openly: are there enough Arab nationals leading the region’s public relations and communications industry? Are the ones in place doing a good enough job, and is there a need for change?
About eight years ago, I bumped into an old acquaintance who had been, since he graduated from college, in the car rental industry. He told me that he left that business and now headed up a PR agency that belonged to the same multinational group. He gave me his card and his designation read ‘Publics Relation Head’. Now the issue here is not the typo in his business card – because for him, it isn’t a typo – it’s the fact that
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Tags:Weber Shandwick
