Z7 Communications, regional luxury communications, digital, and events agency, has been appointed as the representative for Infiniti in the Middle East.
“Infiniti has established itself as a premium automotive brand, with a unique take on modern Japanese luxury and a driver-centric approach. The Japanese inspirations can be felt through Infiniti’s minimalist design and thoughtful hospitality in customer service,” said Z7 Communications in a statement.
“Infiniti’s vision is to build luxury experiences for daring and unique individuals who pursue distinction in their lives, styles, and vehicles. The automaker’s commitment to creating modern Japanese sophistication transcends its vehicles, with the aim of building holistic experiences for customers,” they added.
“We are beyond proud to be representing Infiniti in the Middle East as our first automotive client. We are excited to be working in unison with Infiniti to push the boundaries of luxury, creating memorable campaigns for a promising new chapter for the car brand in the region,” said Zeina El-Dana, founder and CEO of Z7 Communications.
“We are excited about Z7’s regional point-of-view and long-established expertise in the premium space. Together, we will challenge the conventions of traditional luxury, taking bold and iconic actions that set us apart,” commented Nadim Ghrayeb, general manager – marketing, PR & CX of Infiniti Middle East.