As more brands churn out video content by the minute, our timelines, feeds and WhatsApp messages are bombarded with videos and animations that capture our attention or make us skip them at a heartbeat. This is great news for people like me, who’ve been advocating video content for over a decade, inspiring me to quit my job and opening a content agency!
The ride hasn’t been easy for brands and it’s heartening to see YouTube brand channels growing in quantity. However, the quality of strategy applied to the second-most popular search engine often misses the mark. YouTube is more than just a free repository for your brand videos, after all. The million subscriber question still remains:
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