Marketers and advertisers need to break down their messages and audiences, not to segments anymore, but to individual consumers, says Riad Afyouni
THE INNOVATIONS OF TODAY
If you are a parent, brother, cousin, uncle, aunt or friend of a four or five-year-old, you probably belong to the list of people who three years ago said something like ‘Hey! This kid can operate an iPad and he’s only two…So smart!’
Well, obviously, today all children can do this and it is a pretty common habit. It doesn’t take a lot of research to understand the behaviour of these kids and their response to the content offered by this platform, or any other similar one. It takes a second to either captivate the in
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