By Gideon Spanier
WPP has insisted it will keep the Grey brand “for some time”, two days after announcing that it is merging the 103-year-old creative agency with sister digital shop AKQA to form AKQA Group.
Mark Read, the chief executive of WPP, said the holding company remains committed to the Grey brand after the merger – in response to some media coverage that suggested that the agency’s name was being retired or killed off immediately.
Sources close to the merger played down the idea that WPP is changing its tone.
They maintained it was always WPP’s intention that the Grey and AKQA brands would co-exist for a time after the internal merger and the combined group h
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