Ralph Khoury, Chief Financial Officer, WPP Media - MENAWPP Media MENA has appointed Ralph Khoury as its new Chief Financial Officer. The appointment is a strategic move that reinforces the company’s commitment to financial leadership as it continues its transformation into a fully integrated, AI-powered media company.
Khoury brings more than 25 years of executive financial leadership, with a career spanning four continents across the telecommunications, advertising, and media industries.
His deep regional expertise was honed over 15 years where he spearheaded financial transformation for both TBWA\RAAD Middle East and Omnicom Media Group MENA.
Khoury will report directly to Amer El Hajj, with the finance teams across MENA reporting to him. He will be based in WPP Media’s Dubai office.
“Ralph’s appointment comes at exactly the right time,” said Amer El Hajj, CEO of WPP Media MENA. “We’re fundamentally reshaping how we create value for clients through AI and integrated solutions. With 17 years navigating this region’s complexity as a CFO, Ralph brings the financial rigor and strategic thinking we need to execute at scale. I’m confident he’ll drive the smart investments that accelerate this transformation.”
Most recently, Khoury’s role as CFO for Nissan United across the Africa, the Middle East, India, Europe, and Oceania (AMIEO) region provided him with direct expertise in managing the complex financial structures of a fully integrated agency model — a model that aligns perfectly with WPP Media’s vision to unify media, data, creative and production.
His strategic oversight for the Omnicom and TBWA Network in the Middle East and North Africa region (MENA) further underscores his capability to drive growth in the region’s most dynamic economies.
In his new role, Khoury’s extensive commercial acumen will be pivotal in driving sustainable growth and maximising client value. He will ensure our financial framework is as agile and integrated as our media solutions, which are seamlessly connected through our AI-enabled marketing system, WPP Open.
A key focus will be guiding investment into our AI-powered products, state-of-the-art measurement capabilities, and the future-facing skills of our people.
“I’m excited to join WPP Media MENA at such a transformative time. The launch of our fully integrated, AI-powered identity isn’t just a new chapter; it’s a fundamental shift in how we create value for our clients. My vision is to curate and adapt the financial strategy that is as agile and forward-thinking as our business, steering strategic investments towards our AI capabilities, our world-class talent, and the integrated solutions that will drive sustainable and meaningful growth for our partners, and build on the success that WPP Media MENA has achieved in recent years,” Khoury said.
He added, “Having lived and breathed the Middle East’s incredible evolution for over 17 years, I am confident that by aligning our financial and operational goals, we will unlock unprecedented opportunities in this intelligent era. I am thrilled to be able partner with Amer, the leadership team, and everyone at WPP Media to help build that future.”
