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Influencer marketing agency Vamp strengthens global leadership team with four hires

Ralph Khoury, Chief Financial Officer, WPP Media - MENA

WPP Media MENA appoints Ralph Khoury as Chief Financial Officer

Anisha Sagar on CMO and CFO relationship

How can a CMO and CFO align to drive sustainable growth

Varun Kohli, Chief Financial Officer (CFO), Serviceplan Group Middle East.

Serviceplan Group Middle East appoints Varun Kohli as CFO

Nouman Usmani, Chief Financial Officer, Multiply Media Group.

Multiply Media Group appoints Nouman Usmani as CFO

Augustus Media promotes Josef Obeid to CFO

Wael Hamdan promoted to chief financial officer for Dentsu MENA

THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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