Reham Bakry, Head of Government PR, Seven Media.When the UAE declares a national theme, such as the ‘The Year of Family’, it shapes the country’s communications landscape. A good example was the government declaring 2023 as ‘The Year of Sustainability’, which then continued in 2024.
Throughout this two-year period, both brands and agencies’ strategies were developed to align with its objectives and support the nation’s efforts.
‘The Year of Family’, the theme for 2026, will be no different – but its impact will be far bigger than many realise.
This new theme enables brands to put the focus on family – a fundamental pillar of the nation’s strength and prosperity. It will also create policy, public sentiment and partnership
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