PR has come a long way from its roots of press releases and media relations. In today’s instant and interconnected world, the future of PR lies in integrated communications that seamlessly blend digital strategies, social media and branding.
We have seen how clients no longer want to outsource each element to different companies as this produces diluted campaigns.
Similarly, far too often different departments within the same agency operate independently rather than in unity which results in mixed messaging.
This evolution is not just a trend but a fundamental transformation that reflects the changing nature of both communication and consumer behaviour.
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