Jem Djemal, Director of Global Business Development, VIOOHThe Middle East isn’t just another market for programmatic digital out of home (prDOOH) advertising, it’s where the future of premium DOOH is being written. The region is quickly building a reputation of connecting world-class ad inventory with the world’s most affluent, engaged audiences in environments where dwell times are measured in extended minutes, not fleeting seconds.
The quality of DOOH inventory across the Middle East is exceptionally premium. Screens are positioned in high-impact locations that provide the perfect backdrop for luxury, travel and high-end brands. The fundamentals for widespread adoption of prDOOH are now in place: verified audience measurement, real-time optimisation
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
