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Where care meets joy: A collaboration between Volkswagen and LEGO Middle East, by Cheil MEA

Volkswagen collaborates with LEGO Middle East to merge their mutual customer values to create inspiring and positive customer experiences and care. The collaboration aims to produce creative Aftersales content for the Volkswagen customers, to bring a light-hearted and fun touch to the aftersales experience.

The two brands are united by the same values; to maintain a positive impact and to go the extra mile to always give customers the best experience possible. These values have inspired a series of unique Aftersales content that transforms menial tasks and service education into a fun experience for the Volkswagen customer.
Smart thinking and new technologies have taught the established me


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