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OPPO’s Ramadan 2021 campaign featuring MEA ambassador Mo Salah captures the hearts of UAE fans, by M&C Saatchi

The #CaptureTheSpirit campaign generated over 58 million impressions across Facebook, Instagram and Twitter in less than a month.

Global technology brand OPPO’s #CaptureTheSpirit Ramadan campaign, held in collaboration with the brand’s MEA Ambassador Egyptian football legend Mohamed Salah, has seen millions of fans from the UAE and beyond flood its social media platforms. Posting creative, nostalgic photos and videos, OPPO aficionados reminisced about their favourite moments from the most special of all occasions for consumers in the Middle East region.
Smart thinking and new technologies have taught the established medium of television some new tricks. Find out how to grab viewers’

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