Credits: Image by marymarkevich on Freepik
Saudi Arabia has the world’s sixth largest Arabic population and with 79 per cent of the population using social media, the user base amounts to more than 30 million people.
While these figures represent sizable reach and opportunity for brands, a more interesting takeaway is the age of Saudi’s population, two-thirds of which are under 35 years old and 18 per cent (13 million) are Gen Z.
Let’s take a look at some of the behavioural trends to establish where these audiences spend their time and how brands can best resonate with them.
Video-first for Gen-Z
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