Michel Harb, Founder and Executive Producer, Black Rhino.In 2012, Black Rhino was born out of a simple belief that stories need to be told with soul, precision and power.
Over the years, we’ve mastered the art of content and TV commercial production, crafting visuals that move people and messages that last.
Lately, our passion for automotive storytelling has defined much of our diverse journey, pushing us to constantly evolve, adapt and innovate.
Today, we take another bold step forward; we are proud to announce the creation of Black Rhino’s AI department, led by director Nicolas Salis and based in his creative atelier in Montpellier, France.
This department is not just a new division, it’s a new way of thinking, producing and imagining.
For us AI is not a tool, not a passing trend and neither a technical upgrade.
AI is a partner, a creative force we just met and instantly felt the connection with.
Think of it like two minds discovering each other for the first time, a partnership between human intuition and artificial intelligence that feels natural, exciting and full of promises.
AI is not a replacement of creativity but instead, an enhancement.
AI helps us visualise faster, explore deeper and build smarter.
From conceptualising storyboards to refining edits and generating new worlds, AI empowers our teams to push creative boundaries and deliver sharp and more meaningful work to our clients.
In an industry where time, relevance and emotional impact matter more than ever, AI gives us the edge to go beyond what’s expected. It’s not about shortcuts but more about smarter routes.
By integrating AI, we can now analyse, predict and optimise results, turning data and information into insights and insights into compelling stories.
Whether it’s shaping a mood of a brief, generating immersive environments, or simplifying post-production workflows, our AI department stands as a bridge between imagination and technology where ideas evolve into visuals that speak louder than words.
This is not just innovation, it’s chemistry and the beginning of a love story. When creativity and intelligence, in all its forms meet, the possibilities are endless.
By Michel Harb, Founder and Executive Producer, Black Rhino
