From mastering AI to understanding data analytics, SEO and UX, what are the essential skills that marketers should have in 2024?
Why is adaptability, an often-overlooked yet critical personal skill, the most important attribute?
Let’s start with AI
AI-driven insights can enhance targeting precision, increase engagement, and ultimately lead to improved return on investment (ROI). A recent McKinsey report estimates that ‘generative AI could contribute up to $4.4 trillion in annual global productivity.
It’s clear that marketers should be leveraging all aspects of AI, from the tactical (streamlining routine tasks) to the strategic (growth and productivity).
Data analytics marketers need t
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