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posted on Nov. 26, 2024 at 12:13 pmNov 26, 2024

What are the top 10 marketing trends to watch out for in 2025?

posted on Nov. 26, 2024 at 12:13 pmNov 26, 2024

Backed by attitudinal and behavioural data, the report features marketing trends in a rapidly evolving landscape marked by social and demographic shifts, regulatory and legislative changes, and rapid technology advances.

Kantar has released its Marketing Trends 2025 report, highlighting the key forces that are set to shape the future of marketing in the year ahead.

Backed by extensive attitudinal and behavioural data, the report features expert predictions from across Kantar, with critical insights for marketers navigating a rapidly evolving landscape marked by social and demographic shifts, regulatory and legislative changes, and rapid technology advances.

Jane Ostler, EVP, Global Thought Leadership, Kantar, said, “With so many technological and social shifts coming to a head, 2025 marks a pivotal moment for marketing. These trends represent not just incremental changes but a fundamental shift in how

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Tags:2025 marketing trends brand growth brand revenues brands data provenance DE&I Diversity first-party data Gen AI inclusion Jane Ostler Kantar livestreaming Marketing Trends population retail media networks Sales woke

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.