Kantar has released its Marketing Trends 2025 report, highlighting the key forces that are set to shape the future of marketing in the year ahead.
Backed by extensive attitudinal and behavioural data, the report features expert predictions from across Kantar, with critical insights for marketers navigating a rapidly evolving landscape marked by social and demographic shifts, regulatory and legislative changes, and rapid technology advances.
Jane Ostler, EVP, Global Thought Leadership, Kantar, said, “With so many technological and social shifts coming to a head, 2025 marks a pivotal moment for marketing. These trends represent not just incremental changes but a fundamental shift in how
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