“Change is the law of life and those who look only to the past or present,are certain to miss the future.”
— John F. Kennedy
Since the last time I penned my thoughts on digital transformation in Campaign, there has been a sea-change, with it evolving from being an umbrella (and some would say utopian) concept to a reality that has ushered us into what is rightfully the 4th Industrial Revolution.
As marketers, we are first-hand witnesses to how this has gear-shifted the dynamics and inter-play between consumers and brands.
This leveling-up means that marketing in the modern era is no longer just a function of creativity and brand management but is undeniably tied to technology
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