The World Federation of Advertisers (WFA) is launching the world’s first-ever global census of the marketing and advertising industry, designed to provide hard data on the people who are working in the profession.
The survey will assess where the global advertising and marketing industry is in relation to diversity, equity and inclusion by investigating workforce composition across the industry as well as people’s perception of diversity and inclusion in the workplace, including their sense of belonging and their perception of progress.
Working alongside Campaign, Kantar, EACA and the new global agencies association VoxComm, and national advertiser associations as well as their a
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