Ampersand, the Dubai based marketing consultancy, has partnered with Nextatlas, the cutting edge MarTech start-up that applies Artificial Intelligence to analyse billions of verbal and visual Social Media data, developing key insights for brand innovation and marketing strategies, to bring its innovative capabilities to the MENA region.
Nextatlas is a unique data platform, leveraging proprietary algorithms and AI methodologies to detect new trends likely to become mainstream.
With Nextatlas, brand ecosystems can directly source intelligence from a huge base of the world’s most influential creative insiders.
The key benefits of Nextatlas, compared to classic methods of analysis and research, come from the immediacy of linking real-time findings from multiple data sources in order to deliver statistically relevant analysis, that allows its clients to observe, predict and react ahead of their competitors.
Nick Clements, the CEO of Ampersand also becomes the Nextatlas Brand Ambassador in the region working closely with Italian founder & CEO Luca Morena and UK MD Mario Coletti.
Nick Clements said, ‘Nextatlas mainly provides its know-how in the CPG, Retail, Consulting and Media Advertising sectors, either through a Saas model or advisory and consulting services.
We already have a fabulous blue-chip client base in Europe and the USA and I am delighted that we can now bring our industry-leading predictive research services to the region to help our clients see the ‘the next big thing’ and get ahead of the game’.
Nextatlas CEO Luca Morena said, ‘We are delighted to working with Ampersand & Nick Clements whose unique industry and regional knowledge will help accelerate the rollout of the Nextatlas in the MENA region where we see a considerable appetite for the platform’.