WARC, the global authority on marketing effectiveness, has released the 2020 MENA Strategy Report, outlining insights and successful marketing trends following an analysis of the results of this year’s WARC Prize for MENA Strategy, an annual case study competition that rewards the region’s smartest strategic thinking.
Lucy Aitken
Lucy Aitken, Managing Editor, Case Studies, WARC, said:
“As certain MENA markets are already enduring their second wave of COVID-19 and several continue to be buffeted by economic recession, identifying new strategies for growth is vital for brands. In this report, we’ve identified new a
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