Volkswagen has launched its Brand Attributes Campaign, which will use Google testing to test if biases still exist and to see which assets resonate best with a certain audience.
The campaign will focus on gaining valuable audience insights and enhancing the brand’s overall marketing strategy. The campaign will aim to highlight how models in Volkswagen’s lineup exemplify each attribute of technological features, comfort, design and safety through strategically placed content.
“As a brand that started as the ‘People’s car’, Volkswagen has always focused on people first as a key brand value. Volkswagen recognizes that customers build a close affinity with brands that truly spea
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