As Instagram’s hidden-likes trial gains momentum, it’s time to replace engagement tracking with solid ROI metrics, says Vamp’s Karl Mapstone
Instagram is slowly but surely extending its hidden-likes experiment around the world. Last month, Australia, Brazil, Ireland, Italy, Japan and New Zealand joined Canada as the countries trialling the new view, which hides the number of likes a post has to all but the person who posted it. With Instagram giving little or no warning before flicking the switch, marketers and influencers in the United Arab Emirates have been left wondering if they’ll be next.
Predictable headlines questioning if this is “the end of influencer marketing” have su
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
