In the lead up to Eid Al Fitr, Twitter has launched أبطال_الخير# (Heroes of Good), a Ramadan campaign centred around celebrating people who have spread hope through their acts of kindness. Launched yesterday, the campaign which will run until the 20th of May encourages people to either nominate their Ramadan hero, an individual who has gone the extra mile during this month or reshare positive stories that have made this Ramadan memorable, especially given the circumstances.
This year, 17 million Tweets were monitored about Ramadan in the month leading into the holy month, a 70% increase since 2019. At a time where people have been celebrating Ramadan like never before, creating new
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