ADNOC Distribution today unveiled ‘Oasis by ADNOC,’ a comprehensive re-launch of its iconic ADNOC Oasis convenience brand. Image courtesy: ADNOC Distribution.ADNOC Distribution, the UAE’s largest fuel and convenience retailer with more than 50 years of heritage, has unveiled ‘Oasis by ADNOC,’ a comprehensive re-launch of its iconic ADNOC Oasis convenience brand.
The transformation introduces a refreshed brand identity along with a premium ‘On-the-Gourmet’ concept, reinforcing the company’s commitment to quality, innovation and elevated customer experience.
The strategic move aims to strengthens ADNOC Distribution’s leadership in the UAE’s convenience and mobility retail landscape.
The refreshed identity modernises the Oasis brand while honouring its Emirati roots. Central to this update is the introduction of the ‘On-the-Gourmet’ concept, designed to meet rising customer demand for premium, on-the-go food and beverage offerings.
By blending high quality with speed and convenience, the concept reinforces ‘Oasis by ADNOC’s position as the UAE’s go-to destination for accessible gourmet dining.
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Reflecting its commitment to local talent and industry, ‘Oasis by ADNOC’ also champions Emirati entrepreneurs by featuring UAE-made products, locally sourced ingredients, and homegrown F&B brands across its stores.
Eng. Bader Saeed Al Lamki, CEO of ADNOC Distribution, said, “ADNOC Oasis has been a firm fixture in the communities we have served for decades. With the launch of ‘Oasis by ADNOC,’ we are refining what we do best delivering quality, variety, and accessibility while staying true to our Emirati identity. This refreshed identity reflects a renewed promise to create welcoming spaces for the moments that connect people.”
ADNOC Oasis, an iconic Emirati institution, serves millions of customers annually across its expanding network of 379 locations in the UAE, as well as in Egypt and Saudi Arabia.
As the UAE’s largest locally grown specialty coffee chain by footprint, it is renowned for its high-quality, on-the-go dining experience, earning top marks from customers, with 81 per cent rating its coffee as the best in the UAE in a recent survey.
The updated menu features an expanded beverage selection, including revamped Barista coffee blends, ceremonial-grade matcha, and protein shakes, alongside new food options such as healthy wraps, fresh salads, and gourmet sandwiches.
Signature favourites such as gourmet hotdogs and artisanal pizza remain, offering something for every taste.
The brand refresh comes amid strong momentum in ADNOC Distribution’s non-fuel retail (NFR) business. In the first half (H1) 2025, NFR gross profit increased by 15 per cent, daily non-fuel transactions rose by 11 per cent, and convenience store gross profit grew by 21 per cent, driven by higher transaction volumes, improved conversion rates and an expanded product range.
Premium offerings, including barista-prepared beverages, saw a 25 per cent year-on-year increase in daily sales, reflecting the success of new menu innovations and enhanced customer experience.
The launch is fully aligned with ADNOC Distribution’s 2024–2028 growth strategy, which aims to grow non-fuel transactions by 50 per cent and position ADNOC service stations as top-tier convenience destinations.
It also opens the door to expanding ‘Oasis by ADNOC’ locations beyond fuel stations.
