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Bose launches “Dear Neighbor”, conceived and produced by Wunderman Thompson Dubai

In today’s unpreceded times where people around the world are forced to practice social distancing and stay home, many brands are struggling to stay relevant, creating content that sometimes doesn’t sound very different from the rest.

But Bose has come out with a refreshing film based on a real human insight that puts a positive spin on staying at home, looking at it from a unique perspective.

“From our own experience working from home, we realized that in a funny way we were getting to know our neighbors more than ever. Not by interacting with them, but by hearing their daily routine through walls,” explained the Wunderman team.

It was from this insight that Wunderman Thompso

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