Twitter has launched a pilot of what it calls the Shop Module, a dedicated space at the top of a profile where businesses can showcase their products.
In a blog post, product lead Bruce Falck wrote that the feature allows Twitter to “explore how shoppable profiles can create a pathway from talking about and discovering products on Twitter to actually purchasing them”.
The Shop Module allows users to scroll through a carousel of products and tap through to learn more and purchase a product, without leaving the Twitter app.
The pilot is starting with “a small with a handful” of brands in the US, and only people in the US using Twitter in English on iOS devices will see the module for no
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