In recognition of Safer Internet Day 2021, which is marked globally on February 9th, TikTok has launched a campaign to encourage its users to take a more active role in adopting a healthy relationship with the online world. The #BeSafeBeHappy campaign from TikTok is in line with its commitment to provide a safe and positive in-app environment.
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Through this campaign, the platform is encouraging TikTokers to create videos which spread positive messages focused on staying safe for an enjoyable experience on TikTok
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