There’s been a lot of debate in the industry about how to combine engaging events with responsible social distancing. The two are often seen as fundamentally incompatible.
Let’s say you have a launch like TikTok For Business in the Middle East. How do you show off the video-sharing platform’s B2B offering to the market? You’re going to need a cool venue with a main stage, booths and break-out rooms, but you also need it to be sanitised, Covid-free and safe.
TikTok has found itself such a venue – and named it “The Hive, a place that will allow the brand to virtually host all its TikTok For Business events, incorporating a resource centre, networking areas and more.
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